Condo Life


Urban town models open in Stouffville

Geranium Homes welcomed visitors to browse two new model townhomes that are brimming with design ideas at Uptownes at Cardinal Point in Stouffville. Los Angeles-based interior designer, Jo-Ann Capelaci, has created two themed approaches for modern living in a stacked townhome, and Geranium has capitalized on her experience and is providing visitors with a printed handout. The company has also produced a series of videos with Capelaci that are full of inspiration and useful tips, now available to view on

“We designed our marketing strategy to include new and interesting ways to present these three-storey townhomes to prospective buyers, before we were able to build the model homes,” explains Sue Webb Smith, Geranium’s marketing director. “Jo-Ann has worked with us at every stage, creating furnished floorplans for every room in all four of the Uptownes designs. She assisted an artist to produce perspective illustrations that accurately reflect her furnished plans. And, ultimately, Jo-Ann chose interior finishes, furniture and decor for the two model homes.”

Condo Life
November 2014